keepITtech: Why Verified Trust is the future of Workforce Identity - and what it means for your business

ioanadumitru
13 minutes ago
2 min read

Author: Daniel Coman

Digital Identity Expert

As today’s enterprise environments grow more complex and threats become more advanced, identity has become the new attack surface. It's not just about access anymore; it’s about trust. And not just once, but every time.

That’s why IT Smart Systems has partnered with Ping Identity to bring the Verified Trust paradigm to life: a modern approach to workforce identity that protects productivity as much as it protects data.

The risk is real

Let’s look at the reality:

68% of breaches now involve identity-based attack techniques
Passwords remain the #1 security vulnerability
Impersonation and fraud are increasingly sophisticated, with nation-state actors involved
Outdated identity processes lead to up to 45% in unrealized productivity gains

In this context, conventional tools like SSO and MFA are no longer enough.

What is Verified Trust?

Verified Trust for Workforce is a strategic approach that unifies:

Security: advanced authentication, MFA, and passwordless technologies
Assurance: identity verification, contextual signals, and behavioral analytics
Fraud Prevention: real-time threat detection and dynamic risk-based access

It’s not a feature. It’s a framework.

By continuously verifying users throughout the identity lifecycle - from onboarding and access to help desk support - organizations can:

Prevent fraud before it begins
Make smarter access decisions
Improve productivity without compromising security

Use Cases: where Verified Trust adds value

Verified Onboarding. Prevent impersonation and ensure new hires are who they claim to be, without manual, in-person steps.
Verified Access. Adapt authentication dynamically based on user context and behavior, not a one-size-fits-all approach.
Verified Help Desk. Stop social engineering attacks by validating user identity before granting support or access.