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keepITtech: The Real-world Impact of Ping Advanced Identity Cloud

  • ioanadumitru
  • 23 hours ago
  • 3 min read

Author: Dan Catrina


Digital identity is at the heart of secure, seamless customer experiences. As businesses move more of their services online, the pressure mounts to defend against fraud, meet evolving compliance requirements, and deliver frictionless access. Ping Advanced Identity Cloud helps organizations do that efficiently and at scale.


keep IT tech series cloud-shape visual with digital identity and security icons

Here’s how Ping’s platform drives measurable outcomes across key real-world scenarios:


1. Meeting Regulatory Demands Without Compromising CX

Data privacy laws like GDPR, CCPA, and HIPAA are now table stakes. However, for many organizations, compliance is still complex, costly, and disruptive to user experience.

Ping simplifies compliance with features like centralized consent management, fine-grained access controls, audit logging, and identity verification, all built into the customer journey. This reduces regulatory risk while maintaining user experiences.


Example:

A global financial services provider uses Ping’s advanced authentication tools to protect sensitive financial data while meeting stringent industry standards. Ping’s built-in compliance capabilities helped streamline their workflows without slowing down customers.


2. Stopping Identity Fraud Before Loss Occurs

Fraud is hitting harder than ever worldwide:


  • Global Cybercrime Costs: The total global cost of cybercrime was estimated at $10.2 billion in 2024, almost twice that of the previous year, and it is estimated to cost the world 10.5 trillion annually by 2025 (1)

  • Identity Fraud in Europe: Identity fraud surged by 150% across Europe in 2024, with deepfakes playing a significant role in these attacks (2)

  • Account takeover (ATO) fraud surged by 354% globally in 2023, following a 24% increase in 2024. Things aren't looking swell in 2025 either. (3)

  • 400% rise in social engineering attacks (4)

  • In Europe, the financial sector alone faced €4.31 billion in fraud losses in 2023, with e-commerce and online banking being primary targets(6)

  • Deepfakes: These AI-generated images are increasingly used in identity fraud, with a fourfold increase in their use from 2023 to 2024 (5)

 

Ping’s fraud prevention suite, including PingOne Protect, detects threats in real time using advanced risk signals: device intelligence, behavioral biometrics, location anomalies, and bot detection. These tools allow businesses to act early in the session, not just after damage is done.


Real-world outcomes:

  • A fashion retailer increased revenue by $15M annually and cut fraud costs by $5M with Ping’s ATO defenses.

  • A financial firm blocked a £10K scam within 12 hours of going live and significantly reduced Authorized Push Payment (APP) fraud cases.

  • An online retailer saw a 10x ROI and identified 98% of bot attacks, cutting customer friction by 90%.


3. Driving Innovation Through Seamless Identity Experiences

Security shouldn't come at the cost of convenience. Ping enables businesses to create secure, low-friction experiences across channels with features like:

  • Passwordless login

  • Single sign-on (SSO)

  • Multi-factor authentication (MFA)

  • Real-time orchestration based on user risk

This allows companies to personalize interactions, reduce login friction, and increase retention—without opening the door to fraud.


Example:

A global e-commerce company implemented Ping for passwordless sign-in. The result? Higher user satisfaction, stronger retention, and a sharp drop in password-related security incidents.


Conclusion: Secure, Scalable, and Built for What’s Next

Ping Advanced Identity Cloud isn’t just a CIAM solution—it’s a strategic advantage. It helps organizations:

  • Stay ahead of threats

  • Comply with global and industry-specific regulations

  • Build experiences that keep users coming back


The results speak for themselves: reduced fraud losses, stronger compliance posture, and millions in budget savings through reduced fixed costs. In a rapidly changing world of cyber threats and rising customer expectations, Ping empowers businesses to act faster, safer, and smarter.

 

Ready to elevate your security?






IT Smart Systems specializes in Omnichannel Digital Identity and has been named Ping Identity's EMEA Partner of the Year for 2024.



 

 

References


 

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